NH Liquor & Wine Outlets
Weeks to Launch
Quickly developing and promoting curbside pickup options for stores
At the end of April 2020, Covid-19 created numerous challenges for retailers. Despite following all best practices with regards to cleaning and social distancing protocols, some customers were still reluctant to enter a New Hampshire Liquor & Wine Outlet. This was beginning to result in lost revenue.
As restaurants and retail establishments were deciding how to cope with Covid-19, we proposed to NH Liquor & Wine Outlets a program to offer curbside pickup in ten locations throughout New Hampshire. This would allow customers to order their products online and pick them up in designated parking spots at select locations.
Entering uncharted territory
Retail operations were a key component of this project. We helped build out the workflow for store employees as well as policies and procedures. This was all new to employees, and helping them get up to speed and have resources to refer to was a key component to success. We collaborated with retail operations to create an alert system for the employees. We created signage and carved out designated parking spaces for customers to use.
Finally, we seized on the ability to generate additional purchases as well as produce revenue for the NH Liquor Commission. The new platform was built to provide the opportunity to highlight specific products within the catalog. We were able to strategically highlight products within the catalog to boost their sales and generate revenue for the Commission
Great feedback and even greater returns