Jim Beam

Social, Sweeps

Using social ads to join the March Madness conversation

2,605

Clicks

55,957

Reached

94,336

Impressions

321

Reactions

2,989

Engagements

Overview

Joining the conversation

Jim Beam came to us looking for a way of joining the ever-popular March Madness conversation. The popularity of the tournament has quickly become a way for brands to take advantage of an average of 10.5 million yearly viewers.

Solution

Taking advantage of a trending topic

In an effort to join the March Madness conversation, Jim Beam launched a national sweepstakes to give away a branded basketball hoop and basketball. The intention behind the promotion was to utilize a trending topic to promote the Jim Beam brand. The sweepstakes was advertised with Facebook graphics referencing March Madness and served up to a national audience with proven interest in basketball.

Outcome

Well played connection

Utilizing a sweepstakes with direct connection to the March Madness tournament proved to be very successful for Jim Beam. The campaign saw more than 319,000 impressions and total entries over 6,000. Consumers enjoyed the tie to March Madness, with many sharing the Facebook ads, and leaving positive feedback on prize choice.

Key Performance Indicators

Over 319,800 Impressions
Maintained Very Low Cost Per Impression at $0.00156
1,398 Total Facebook Engagements
6,271 Total Entries