Joining the conversation
Jim Beam came to us looking for a way of joining the ever-popular March Madness conversation. The popularity of the tournament has quickly become a way for brands to take advantage of an average of 10.5 million yearly viewers.
Taking advantage of a trending topic
In an effort to join the March Madness conversation, Jim Beam launched a national sweepstakes to give away a branded basketball hoop and basketball. The intention behind the promotion was to utilize a trending topic to promote the Jim Beam brand. The sweepstakes was advertised with Facebook graphics referencing March Madness and served up to a national audience with proven interest in basketball.
Well played connection
Utilizing a sweepstakes with direct connection to the March Madness tournament proved to be very successful for Jim Beam. The campaign saw more than 319,000 impressions and total entries over 6,000. Consumers enjoyed the tie to March Madness, with many sharing the Facebook ads, and leaving positive feedback on prize choice.
Key Performance Indicators