Using digital avenues to stay relevant
Meiomi wines was eager to increase brand awareness across the state of NH and came to us to make it happen. At a time when consumers in the state were making fewer trips to the store, Meiomi knew they needed to rely on their digital presence to stay relevant.
Tapping into trending events
With the PGA tour in full swing, Meiomi leveraged the popular event to promote their brand to consumers. By offering individuals the chance to enter to win an in-home putting green, Meiomi looked to encourage consumers to not only watch the athletic event, but also take part in it from the comfort of their own homes. We utilized a highly targeted Facebook campaign to reach the right audience for this campaign, inclusive of individuals who had interests in wine, and professional golf.
Immediate return of investment
The results of this sweepstakes proved to be very successful for Meiomi brand awareness in the state of NH. When combined with in-store signage encouraging consumers to enter online, this campaign surpassed client expectations. Within a two-month period of time, the campaign resulted in over 860,000 total impressions, nearly 7,200 landing page views and over 1,000 sweepstakes entries.
Key Performance Indicators