Build a fiercely loyal consumer following.
Every wine or spirit goes through a staged process to be produced and aged, building a customer following requires the same type of process. That’s why we design solutions that move consumers from passive observers to engaged tasters.
Engage your audience early in their journey
Most casual consumers tend to stay in the same category of spirits while others stick to a short list of varietals in wine. This pattern makes it easy to mistake “loyalty” for “comfort”. That’s why it’s important to engage your audience early with incentives for trial and other early engagement programs.
Social Gamification
Digital Advertising
MIR and IR Programs
Enter to Win Contests
Nurture and build upon consumer relationships
One taste does not make a repeat buyer. That’s why nurturing new customers while encouraging those who haven’t crossed the taste-line is extremely important. Move potential raving fans from casual sampler to brand advocate with consistant communication and consumer engagements that build brands.
Influencer networks
Ambassador field activations
Extended social engagement programs
POP materials
Nurture and build upon consumer relationships
One taste does not make a repeat buyer. That’s why nurturing new customers while encouraging those who haven’t crossed the taste-line is extremely important. Move potential raving fans from casual sampler to brand advocate with consistant communication and consumer engagements that build brands.
Influencer networks
Ambassador field activations
Extended social engagement programs
POP materials
Keep your audience engaged
Competing leading and challenger brands will always try to take your consumers. Beat their simple promotion game and build a consumer experience that goes beyond the beverage. By treating your loyal fans to an inside the ropes experience you enable them to continue to explore a brand they already love.
Loyalty program development and management
2D barcodes with Augmented Reality